Online advertising is all about conveying a simple idea to your potential customers as quick as you can. Time is precious in the age of information overload. So, you have to get your concise message to the targeted audience in an effective way, which doesn’t make them think and eager to hear more.

Lessons learned from my experience:

1. Understand the habits of your targeted customers. For example, what websites do they visit on a regular basis? What are their common interests? What do they say about your competitors?
2. Tell your customers how you’re going to solve their problems. Make sure people understand what values they are expected to get, no matter how you’re trying to reach them.
3. The ads / messages should be driven by keywords for SEO sake. i.e. 5% to 8% of the content should be the keywords themself.
4. Tell the bloggers why their readers should be interested in your topic.