Google has launched a brand new searching related app today, Insights for Search.
It helps users to track multiple search terms’ popularity across different verticals, geographic regions and time periods.
Let’s take an example of the search term CRM Software. The results include all popular search terms related to the search term and a list of Rising Searches as well.
- Top Searches List: free crm, crm software free, microsoft crm software, business software, open crm, act crm
- Rising Searches List: web based crm, vtiger, sugar crm, top crm software, sage software, saleslogix
In addition, it provides a heat map to explain where the searching come from.

Good for SEO, isn’t it?