It is difficult to run a business, especially during the economic downturn. People are very careful spending their money by all means. Your suppliers start to chase outstanding invoices and your customers order less than ever.

So, it is really important to review your cash flow on a regular basis to find out your exact CASH situation.  And then, you have to dig deeper to look at “everything” could help you through the troubled economic times. If you are not cash flow positive at the moment, you need to work out a plan to achieve that asap. And one way you can do that is by negotiating prices with all your suppliers, even your broadband provider. Remember, every little helps!

Your cash flow, at the same time, measures your business performance and assesses your options for growth. Why? It is always telling you the truth and never trying to hide anything.