The whole point of marketing is to promote your products via effective advertising channels. In another word, spend less money to get more sales. So, it would be wise to have a better understanding of your customers’ habits and the entire trading environment before developing your marketing plan.
Assumption Is Dangerous
Any marketing action should be based upon research but not assumptions, and the reason is simple: you don’t sell things to yourself. So, why do you care about what you think too much? Your customers may NOT like the stuff you like, and the things that obvious to you may NOT so obvious to your customers.
Continuity Planning
Marketing campaigns normally only boost your sales within a short time period, and your sales volume falls back when the campaigns end. That is the nature of campaigns. As a business owner, you certainly expect to get more value than the quick sales from the expensive adverts. So, before you start the campaigns, you can ask yourself that how each of them would add value to your brand, including product name, logo, and any other trade marks you own. By doing that, your intangible assets will be worth more money, together with a better industry reputation.
Customer Relationship
You need fans of your products, and they say good things about you all the time. It is not too difficult to turn your customers to evenglists. What you need to do is to keep good relationships with them by providing better service all the time. In fact, the easist way to achieve that is to sit back and review the whole sales process as often as you can. Take the TV sales for example, you can give your customer a ring several hours before the delivery time, and then spend a few minutes to set the TV up for them. You can also ask them to fill in a survey or feedback form for you. Remember, every little helps!
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This is not bad advice, unlike a lot I have come across.
Just found your blog today. Really like it – keep up the good work. But hey anything else on this topic you want to share?