Tag Archive for 'Microsoft'

Microsoft’s New Approach To Acquire Yahoo - Hire Yahoo Tech Stars

Back to February 1st, Microsoft offered $44.6 billion ($31 per share) to acquire all Yahoo’s outstanding shares, and Yahoo rejected it. Since then Yahoo’s share price has dropped to $9 per share over 9 months time, and Jerry Yang, Yahoo ex-CEO had to step down when facing intense pressure from shareholders. Later on, in November, Microsoft made a proposal to acquire Yahoo’s online search business for $20 billion.

Today, Microsoft is hiring former Yahoo VP engineering Qi Lu as President of Microsoft online services group. Lu was at Yahoo for 10 years, most recently served as executive vice president of engineering for all of Yahoo’s search and advertising development efforts. Before Yahoo, Lu was at the IBM Almaden Research Center.

There is no doubt that Microsoft needs Yahoo to rescue their online services arm as they are slipping behind Google in the online advertising market, which is worth $25 billion and growing. Google has a market share of 78.2% compared with Yahoo’s 17% and Microsoft’s 6%. Microsoft is desperate to change the current situation, and after unsuccessful attempt to acquire Yahoo, Microsoft is now trying to get Yahoo’s tech stars, who built the Yahoo empire, and they believe that the most valuable assets of software companies are their talented people.

Microsoft’s SearchPerks - Use Live Search And Get Prizes

Microsoft today launched SearchPerks, which gives users points when they use msn live search, and then the points can be redeemed for all sorts of rewards.

The new CashBack programme encourages people to use Live Search,  and they believe it will work in terms of increasing market share of online search.

To participate the SearchPerks, you have to download a special browser add-on, and you must use Internet Explorer. So, Microsoft is trying to kill three birds with one stone:

  1. To get more Live Search users
  2. To get more IE users
  3. To have a better understanding of what people are searching for

Wired Microsoft PR Continues: Bill Gates / Jerry Seinfeld #2

There is a fundermental rule about advertising - you have to highlight your product in the ads. But, the new Microsoft PR story, which aired tonight, didn’t even mention the brand or any of their products.

I believe that they are trying to send out a message to explain how they have connected with over a billion people. However, the whole ads just make me feel that they should’ve/could’ve/would’ve connected with real people but they didn’t.

Here is the long uncut version: