There is a fundermental rule about advertising - you have to highlight your product in the ads. But, the new Microsoft PR story, which aired tonight, didn’t even mention the brand or any of their products.
I believe that they are trying to send out a message to explain how they have connected with over a billion people. However, the whole ads just make me feel that they should’ve/could’ve/would’ve connected with real people but they didn’t.
Here is the long uncut version: