Tag Archive for 'SEO'

Microsoft’s SearchPerks – Use Live Search And Get Prizes

Microsoft today launched SearchPerks, which gives users points when they use msn live search, and then the points can be redeemed for all sorts of rewards.

The new CashBack programme encourages people to use Live Search,  and they believe it will work in terms of increasing market share of online search.

To participate the SearchPerks, you have to download a special browser add-on, and you must use Internet Explorer. So, Microsoft is trying to kill three birds with one stone:

  1. To get more Live Search users
  2. To get more IE users
  3. To have a better understanding of what people are searching for

Recent Google Pagerank Update – Major or Minor?

Have you noticed there were some changes in the Google PageRank toolbar during this weekend (July 25th and 26th 2008)? I have seen some changes of many sites PR, especially for new sites. It has been 150 days since the last Toolbar PR export (February 26th 2008), but I am not sure weather it is a major update or just a minor tweak this time.  :-)

Jason

7 Useful SEO Analysis Tools

  1. Google Trends – search patterns and trends.
  2. xinureturns – search engines, social bookmarking results aggregation.
  3. quantcast – Internet ratings
  4. alexa – traffic and changes
  5. analytics – keywords / traffic source / visitors and more
  6. compete – advertisers like reports from compete
  7. search-directory – categories search tool

I’d like to say a massive thank you to the guys developing these fantastic search engine optimization tools, which make our life much easier. :-)

Matt

7 Rules of Web Page Design

1. Test your page on Firefox, IE and Safari

CSS and javascript behave differently on those three major web browsers. So, make sure the page look almost the same on all of them.

2. Make your page easy to read

Don’t put too much stuff on your home page, otherwise it fairly easily confuses people. Also, it potentially slow down the page loading speed.

3. Arrange the page content according to the importance of page sections

People pay more attention to the top right area of a page, followed by Top Left, and then the bottom areas. By putting appropriate content upon their importance, it will dramatically increase the ability to attract visitors and helps them to get your message much quicker.

4. Keyword is KING unless you don’t want search engines to pick up information

Don’t forget that you can always use <meta name=“keywords”>, <metaname=‘description’> and page title/url name to store the desired search terms. In that case, you don’t necessarily put all of them on the page itself. :)

5. Make as fewer HTTP requests as possible

HTTP requests occurs when loading images, css, javascript, and HTML files. Apparently, the more stuff to load, the longer it takes, and 24% visitors leave a site if it takes more than 4 second to load, especially for the home pages.

6. Don’t use more than 4 different colors if you are not an expert :)

Statistically, most people are able to handle 3 different colors on a page quite well but abit struggle facing 5+ colors situation. Also, the colors you like may not be your visitors’ favorite.

7. Validate HTML, CSS, Feed

CSS validator: http://jigsaw.w3.org/css-validator/

XHTML validator: http://validator.w3.org/

Feed validator: http://validator.w3.org/feed/

Bizroof Home Page:

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